Shop Our Skincare Bundles

  • Mane Revival Hair System

    Two Essentials. One powerful hair care routine.

    Featuring Mane Saver Pure Honduran Batana Oil and Mane Revival Hair Blend

    Bundle Price: $44.99

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  • Frontier Morning Essentials

    Start Your day the Western Way.

    A complete four-step morning skincare routine featuring Sunrise Cleanser, Creek Water Toner, Frontier Bloom Prickly Pear Seed Oil, and Trail Boss Beef Tallow Moisturizer

    Cleanse * Tone * Nourish * Moisturize

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  • Frontier Nighttime Essentials

    Wind Down the Western Way

    A complete four step nighttime skincare routine featuring Sundown Cleanser, Pond water Toner, Fence Mender Sea Buckthorn Oil, and Trail Boss Beef Tallow Moisturizer.

    Cleanse * Tone * Restore * Moisturize

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Western Roots. Exceptional Skincare

  • Inspired by the West

    Skincare inspired by wide-open spaces, hard work, and the Western way of life

  • Thoughtfully Chosen Ingredients

    From grass-fed beef tallow to carefully selected botanical oils, every ingredient is chosen with purpose.

  • From Barn to Boardroom

    Everyday skincare for people who work hard, live boldly, and appreciate quality
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Curated Collections

Your skin works hard

At Generation West, we believe great skincare should work as hard as you do. Inspired by the Western way of life, our products combine time-honored ingredients like grass-fed beef tallow and carefully selected botanical oils to create quality skincare for life from barn to boardroom.

About Generation West

Featured Products

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What our customers think...

"I’m seriously obsessed with the Evening Roundup. My skin usually gets so trashed by the weather, but this oil has been a total lifesaver. It feels like a high dollar premium product without being greasy, and I actually wake up with a healthy glow for once. It’s easily my new favorite nightly ritual."

Shelby, Golden, CO

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